We are Julia and Thebe, founders of JUBE. We found our inspiration while digging into the old jewellery boxes of our mothers and grandmothers. We found some funny-looking plastic rings, dating back to the 70's, 80's and 90's (yes, apparently our mothers were fashionista's at the time) . We loved wearing these colourful chunky pieces and so soon after this we decided that we wanted to create these rings ourselves.We started looking into how we could make this rings and soon realised that producing more plastic, in a world that already cannot cope with the amount of plastic waste, was against our beliefs. And so, we started looking for alternatives.

That's how we found Vincent, founder of Utoplast, located in Trondheim, Norway. Vincent creates all kinds of things out of recycled plastic and immediately got super excited about the rings. And so our collaboration started. After collecting plastics from households, streets, factories and other places he shreds it into small pieces, whereafter he melts it and injects it in to the ring mould. After doing some finishing touches, the rings look shiny, colourful and ready to get your funky fingers going.